Alexena Collins

Partner and Head of Strategy and Insight

Alexena is a seasoned strategist, energetic facilitator, and creative leader. With her expertise spanning brand, culture, communication, and experience, she plays a vital role in our team at Pollitt & Partners. Leading a group of multi-talented and entrepreneurial individuals, Alexena collaborates closely with our clients to develop thoughtful and creative brand and communication strategies. Her solid thinking is put into practice through design and ideas that effectively connect with customers and employees, driving positive behaviour change.

With over 20 years of experience, she has worked across diverse sectors, ranging from Energy and Financial Services to Dance, Fitness, and Theatre. In recent years, Alexena has focused on Healthcare, Wellness, MedTech, and technical B2B and B2B2C domains, bringing clarity and creative expression to complex worlds. Her impressive client list includes Mölnlycke, 3M, KCI, Johnson & Johnson, Aura Fertility, Landsec, The Crown Estate, Brightbay Real Estate, The Duke of Edinburgh Award, World Animal Protection, Yorkshire Building Society, Clydesdale and Yorkshire Bank, The Cooperative Bank, EDF Energy and Shell Renewables.

Alexena’s specialties lie in leading collaboration and creativity, brand strategy, engagement and communication, qualitative research, insight and implications, putting strategy into practice, and designing and facilitating workshops for transformation and problem-solving. As an MSc Dance Science graduate of Trinity Laban, her thesis in research explored how taking recreational contemporary dance class can inspire personal creativity in the workplace. She brings this perspective to her work at the Pollitt & Partners always looking for innovative ways to promote team motivation and well-being, and find any excuse for choreographed team-building or some turns across the studio floor.