Quod

Quod is one of the UK’s leading independent consultancies spanning the infrastructure, strategic, living and commercial sectors, but with a visual identity they had outgrown. We created a full rebrand that better reflected their ‘all in’ way of working.

We partnered on

3d Compositing
Animation
Brand guidelines
Branding
Film
Photography
Strategy
Visual identity
Digital design
Website
Workshops

The challenge

As often is the case with a hugely successful company, the old visual identity was a legacy piece no longer representing the aspirations and abilities of the company. With 150 staff working on some of the UK’s most important infrastructure, commercial and residential projects, Quod needed a new brand idea, positioning, website, visual identity, tone of voice and collateral on printed and digital channels. In short, a full rebrand from the ground up.

The big idea

The process began with months of in depth granular strategy, with team wid workshops, interviews and research with employees and clients to build a picture of what makes Quod unique. A recurring theme was their honesty, dedication, team ethic and the fact that experts take every project personally. If it matters to clients, it matters to Quod.

In short, Quod are an extension of their clients’ team: “We’re all in.”

“This project has created a real sense of togetherness internally and delivered a brand that authentically reflects the people behind it.”

Sophie Garwood
Head of Marketing, Quod

The new identity uses a ‘modular system’: a flexible ever-changing visual that represents the joined-up thinking and working of Quod and their clients. Each challenge is unique, and requires unique solutions. The tail of the Q is represented as a highlighted dot – to symbolise Quod as the ‘cornerstone’ in any project.

“The work, dedication, and commitment that Pollitt & Partners brought to this project has been exceptional and is hugely appreciated.”

Sophie Garwood
Head of Marketing, Quod

Generative AI allows the logo to be brought to life in many ways and reinforces the ‘We’re all in’ strategy. Quod are central and essential to the projects and sectors they work in.