Mölnlycke, a globally recognised brand with a reputation for excellence in medical products, approached us with a complex challenge. They wanted to solidify their position as a leading healthcare company while clarifying their relationship with product and technology brands. Tranforming the wound care category with the original less-pain Safetac soft silicone over 30 years ago, Mölnlycke wanted to maintain their innovative spirit and continue to provide superior solutions for healthcare professionals and patients around the world.
As Mölnlycke’s global strategic brand agency, we tackled their challenge head-on by working across all areas of the business, from brand to products, including developing a cohesive and consistent brand identity that allowed Mölnlycke to speak as trusted, accessible experts whilst expanding their voice in the digital space.
Drive Mölnlycke thought-leader positioning, with an in-depth understanding of customer needs. Elevating Mölnlycke’s communication strategy to focus more on a holistic approach, emphasising customer needs first and product solutions second. Refocussing from high-quality products to a partner in delivering innovative solutions that help clinicians deliver better outcomes.