Challenge
St John Ambulance is the leading UK first aid charity. Their work is vital, providing the general public with simple but life-saving first aid skills to use in everyday life. The brief was to develop a new proposition and visual language that places the brand in a space everyone can easily understand, and a toolkit for their in-house team to build successful campaigns from.
Approach
The new brand took its inspiration from the charity’s most visible elements, paramedic uniforms and ambulances, to create a striking and flexible identity that was also easy for their in-house team to use.