Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

VIEW
PROJECT

St John Ambulance

St John Ambulance Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

We partnered on

  • Brand guidelines
  • Brand idea
  • Brand narrative

Challenge

St John Ambulance is the leading UK first aid charity. Their work is vital, providing the general public with simple but life-saving first aid skills to use in everyday life. The brief was to develop a new proposition and visual language that places the brand in a space everyone can easily understand, and a toolkit for their in-house team to build successful campaigns from.

Approach

The new brand took its inspiration from the charity’s most visible elements, paramedic uniforms and ambulances, to create a striking and flexible identity that was also easy for their in-house team to use.

Put of all the agencies that pitched, Pollitt & Partners stood out for having really done their homework: we clicked with the team and they
‘got’ us instantly. We haven’t been disappointed – our new master brand has gone from strength 
to strength, and they continue to add value 
and push us creatively across the breadth 
of our work.”

Rose Exall – Brand Manager

St John Ambulance

  • 212+ lives saved since 
the new brand implementation
  • 23% increase in 
volunteers
  • GOLD for ‘Best Brand Evolution’ in the 2018 Transform Awards

Project in numbers

212+
lives saved since 
the new brand implementation
23%
increase in 
volunteers
Gold
for ‘Best Brand Evolution’ in the 2018 Transform Awards