St John Ambulance

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We partnered on

Brand guidelines
Brand idea
Brand narrative

Challenge

St John Ambulance is the leading UK first aid charity. Their work is vital, providing the general public with simple but life-saving first aid skills to use in everyday life. The brief was to develop a new proposition and visual language that places the brand in a space everyone can easily understand, and a toolkit for their in-house team to build successful campaigns from.

Approach

The new brand took its inspiration from the charity’s most visible elements, paramedic uniforms and ambulances, to create a striking and flexible identity that was also easy for their in-house team to use.

Put of all the agencies that pitched, Pollitt & Partners stood out for having really done their homework: we clicked with the team and they ‘got’ us instantly. We haven’t been disappointed – our new master brand has gone from strength  to strength, and they continue to add value  and push us creatively across the breadth  of our work.”

Rose Exall – Brand Manager

St John Ambulance