The Broadway, St James’s
Overlooking London’s most iconic landmarks, The Broadway’s exceptional apartments rise above Westminster, the historic heart of the capital. Our work for Valouran on this project encompassed a new brand, website, and marketing materials, inspired by the diamond like architecture.
Named after some of the world’s most famous diamonds, each apartment in The Broadway is bathed in natural light and shade. The architecture is unique, reflecting the angled facets of these natural wonders.
A brand idea of “Illuminating New Perspectives” was created, to challenge preconceptions about the development and to champion the height, views and light that floods into each apartment.
To capture this sense of clarity, we created a series of 3D animations of diamonds to create a distinctive visual toolkit for the brand. Used at touchpoints throughout the development and on digital applications, these create a heightened sense of luxury.
