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The Royal Hospital Chelsea

Home to the iconic Chelsea Pensioners – retired veterans of the British Army – The Royal Hospital Chelsea is also home to the RHS Chelsea Flower Show. To mark the launch of the Show we worked with the team to produce packaging designs for a limited edition Scotch Whisky and London Gin.

We partnered on

  • Print
  • Packaging Design
  • Artworking and Production

For the Whisky labelling we chose colours and finishes that evoke the uniforms of the Pensioners – rich, embossed reds and blacks, complemented with touches of gold. For the London Gin, a refreshing teal to complement the light and aromatic flavour of the botanicals, sourced from the gardens of the Hospital.

“It’s fantastic to work with such a cherished and unique institution as The Royal Hospital Chelsea.”

Matt Shelley
Creative Director

The type is designed to evoke a sense of classical warmth – inspired by stone carvings along the Collonnade, while flourishes of oak leaves represent the Hospital’s founder, Charles II. 3D Embossing and textured finishing adds to the sense of luxury.

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