The bold ambition
How did we create a new brand that evokes positive lifestyle, health, science and technology, and communicates a combination of cutting-edge treatments that deliver outsized health benefits?
A name was also needed – one that expresses both the energy and vitality felt after taking part in the treatment, with a life-assuring sense of positivity and longevity.
Meet Vidavii!
The big ideas
Both our client and strategist Diane Perlman from Branding Matters had a clear vision and set of goals we needed to achieve. Namely that the treatment unlocks an inner feeling. The name was chosen from a long list of potential options we created. Vidavii is an inclusive name that literally means ‘life x life’ – or life multiplied. Not only is it the name of the brand and process, but through copywriting Vidavii can be expressed as a new state of being, or an energy that can be unlocked through the circuit.
The mark was inspired by what we called ‘The Joy’ – the universal, arms outstretched gesture that’s a symbol of energy, achievement and success across the globe. This also neatly represented the 4 stages of the Vidavii circuit – scan, breath, squeeze and freeze. Three of the elements in the logo were fluidly linked to express the joined up nature of the process.
Photography and image treatment through colour and digital effects added a contemporary sense of energy and vitality.