80 Holland Park

One of the world’s best-known developers, Christian Candy, approached Pollitt & Partners to create a brand and digital sales platform for a collection of 25 completely unique apartments, aimed at an UHNW audience.

We partnered on

  • Branding
  • Digital design
  • Website

The ambition

After four years of planning permission negotiations, Christian Candy’s vision was to develop apartments that accessed an UHNW audience for whom the typical idea of ‘luxury’ was more than just ‘living the good life’. 

Prior to the Pandemic the ambition was that prospective buyers could view the apartment and potentially move in the very next day, however, when travel and viewings were restricted we were presented with a greater task – how do we create a sense of intrigue and engagement with an audience that presently couldn’t view the product in person and receive a personalised experience?


The ideas

The visual identity took cues from the architecture of the scheme – a contemporary reimaginaing of Holland Park villa architecture – and created a brand that embraced the design aesthetic and heritage of the local area, but felt contemporary and considered. 

The result was an elegant and understated visual identity that kept information cleanly shared across a suite of materials in print and digital.

With the arrival and restrictions of the Covid Global Pandemic, the need for a digital approach was even more central to the engagement strategy. 

Through a series of workshops with sales agents, we defined a comms plan that retained an approach potential buyers would feel familiar with. The restrictions opened up an opportunity to create a bespoke web platform and CRM that enabled buyers and sales agents to discreetly share information tailored to their individual needs, without the need for face-to-face meetings. 

“Pollitt & Partners led our marketing development plans, creating a representation and defining an identity which has been the cornerstone of our post-construction activity. Enormously creative, flexible and connected to the market we needed support in, they proved to be a great choice for us. Strong project management, backed by excellent technical expertise, design skill and developed knowledge of the real estate industry ensured our requirements were met in the manner we envisaged against pressurised timelines and by a can-do team who importantly we hugely enjoyed working with.”


Julian Wilson

Operations Director
CPC Group

The aesthetic was inspired by the elegance and heritage of Holland Park itself. A monogram ‘stamp’ was designed that went through several iterations before the final mark was chosen.

“Pollitt & Partners proved an excellent choice to design and develop the digital marketing and web platform for 80 Holland Park. They provided the vision, and then seamlessly turned this into a reality.”

Julian Wilson
Operations Director
CPC Group

Pollitt & Partners art directed and created film and photography collateral as part of the suite of sales and promotional literature.