Brand reinvention to drive realignment of the business for growth and bring the team on the journey.
Through a collaborative and rapid creative process working with the senior leadership team, we radically overhauled the brand identity. Radical for our client, but not for their clients. It was important to retain the confidence and credentials of an established player in a market looking for reassurance and stability. A new name, new positioning, new visual and verbal identity all signalled a complete reset to support a restructured portfolio and a future growth ambition.