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PROJECT

Grand Central Apartments

Creating a brand for a stand-out residential development in the heart of King’s Cross, London, inspired by the rich industrial heritage of the area.

We partnered on

  • Branding
  • Digital
  • Naming
  • Photography
  • Positioning
  • Brochure
  • Digital assets
  • Launch event in Asia
  • Messaging
  • Social media
  • Website

The ambition

LBS came to Pollitt & Partners with a new luxury residential development in the heart of King’s Cross, boasting a wonderful neighbourhood and excellent connectivity. The challenge was to develop a new brand that took an unconventional and different approach compared to other property developments at the time.

 

The ideas

Taking inspiration from the building’s design and location, which is deeply rooted in the industrial and railway heritage of the local area, we looked at how the past could help shape its contemporary future as an approach for the brand.

A brand idea of ‘Made of King’s Cross’ was developed to fully incorporate the history and humanity into the brand and campaign assets.

  • 80% sold by Asian launch
  • 96% by UK launch

With a rich industrial heritage and visual vocabulary, the area around King’s Cross is unique. We embraced this history through typography which provided a counterpoint to the beauty and contemporary luxury of the building and apartments themselves.

A brand idea of ‘Made of King’s Cross’ was developed to fully incorporate the history and humanity into the brand and campaign assets, which included branding, campaign, hoarding, digital and printed brochures.

80 Holland Park Brochure spread

Pollitt & 80 Holland Park

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