Landsec is the UK’s largest commercial property company and FTSE 100 company. Their diverse portfolio is valued at £14 billion, covering retail, commercial and residential – it is made up of some of the most successful and recognisable asset brands in the country – like Nova, Victoria, Bluewater Shopping Centre and Trinity Leeds. These asset brands were working well individually, but Landsec itself was lacking the right tools to communicate competitively and effectively.
Whenever we work with our clients, we ensure every new brand we create is founded on a brand idea. And for Landsec, ours was rooted in the idea everything is experience. A single unifying philosophy that puts brand at the heart of the business and enables people to get behind it.
We gave Landsec a new name for a people-focussed company and with that came a new logo and cornerstone to bring the brand into a new, contemporary space. Landsec is an evolution, not a revolution.
This motif is the building block on which the visual identity is built.