The ambition
Based in London and Monaco and with a portfolio of super-prime property in world-class locations, REDD Developments came to Pollitt & Partners looking to create a brand and collateral to reflect the beautiful, historic but also contemporary nature of their Mayfair development, Six Charles St.
The ideas
The historic Victorian features and design detailing was reflected in the vision by renowned studio 1508 who had been commissioned to design interiors. We took creative cues from several architectural details before settling on a motif featured on the main street-facing balcony and ballustrade.
Typography was inspired by the quirky historic letterforms found in the area on buildings and signage.
The brand idea of ‘Your own personal Mayfair’ evoked the individuality of the residences and experiences to be enjoyed in this neighbourhood.
