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PROJECT

The Whiteley

The Whiteley is an exquisite development of 139 residences in Queensway, London that sets a new standard in both wellness and luxury. We created the launch campaign and concept, collaborating with rock photography legend Mark Seliger and featuring Poppy Delevingne, to create a suite of advertising featured in some of the world’s leading publications.

We partnered on

  • Art direction
  • Social media
  • Copywriting
  • Conceptual design
  • Print advertising
  • Storyboarding
  • Campaign creation
  • Campaign planning
  • Moving image

The ambition

As part of our ongoing work with The Whiteley, we were tasked with developing an awareness campaign to drive consideration of The Whiteley, one of London’s grandest and most desirable developments. Featuring on social and digital channels alongside print media outlets, the campaign needed to have longevity, as well as highlight and evoke the magnificent features and benefits The Whiteley offers.

And with a UHNWI clientele, the campaign needed to promise more than opulence.

 

The ideas

With its magnificent cavernous spaces, Six Senses spa and exceptional wellness offer, home at The Whiteley truly enhances life even for those who are used to experiencing the very best life has to offer. Everything has been considered towards a healthier, more fulfilling, more invigorating way of being.

The concept ‘Life enhancing…’ was created to communicate this. Complemented by photography expressing personality and Joie de Vivre, this gave us a flexible device to communicate human emotions and spirit, and features and facts about the apartments.

“Pollitt & Partners have proved an invaluable resource to the team at The Whiteley, providing best-in-class strategy, marketing material and creative thinking – all helping us to achieve our sales goals. The team at Pollitt & Partners have a friendly and efficient way of working, and have helped us to create a meaningful brand and global campaigns to support our landmark development.”

 

Sarah Campbell

Head of Marketing, Finchatton

“Working with Mark has been an absolute dream come true. I have known his work all of my life, and to be able to say that I’ve worked with him, it’s truly a pinch me moment. Something I’ll always cherish.”

Poppy Delevingne

The campaign focusses on ‘Life enhancing…’. With wellness at its heart and a Six Senses resort within the development – the first in the UK – this landmark building has been designed to enrich, even for those who are used to experiencing the very best life has to offer.

To date the campaign has featured in Aston Martin magazine, The Times, Spears, Tatler, Vogue, House & Garden, GQ and the Financial Times How To Spend It.

“Pollitt & Partners have proved an invaluable resource to the team at The Whiteley, providing best-in-class strategy, marketing material and creative thinking.”

Sarah Campbell
Head of Marketing, Finchatton

Pollitt & Valouran

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