As part of our ongoing work with The Whiteley, we were tasked with developing an awareness campaign to drive consideration of The Whiteley, one of London’s grandest and most desirable developments. Featuring on social and digital channels alongside print media outlets, the campaign needed to have longevity, as well as highlight and evoke the magnificent features and benefits The Whiteley offers.
And with a UHNWI clientele, the campaign needed to promise more than opulence.
With its magnificent cavernous spaces, Six Senses spa and exceptional wellness offer, home at The Whiteley truly enhances life even for those who are used to experiencing the very best life has to offer. Everything has been considered towards a healthier, more fulfilling, more invigorating way of being.
The concept ‘Life enhancing…’ was created to communicate this. Complemented by photography expressing personality and Joie de Vivre, this gave us a flexible device to communicate human emotions and spirit, and features and facts about the apartments.